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New York Fashion Week

PAPYRUS: Official sponsor of NYFW The Shows

Papyrus is celebrating its twelfth season at NYFW: The Shows as the premiere social expressions sponsor this February. The Café by Papyrus at Spring Studios is fueling attendees throughout the week with a Blush Latte and sweet treat, while offering attendees an opportunity to send beautifully handcrafted sentiments anywhere in the world. Along with the latest card designs, illustrators and haiku poets will be on-hand to create custom artwork for guests to take home and cherish.

Papyrus is also taking backstage by storm this season, collaborating with world-renowned fashion designers to revamp traditional runway show “walking directions” and bringing these beautiful words of inspiration to life. Each work of art is meant to showcase the importance of making every expression meaningful and impactful. The empowering “walking directions” concept - intended for models – will also be brought to the women of New York during the month of February with inspiring, socially-sharable billboards at Grand St between West Broadway and Thompson St. Follow along on Instagram with @papyrus and #ArtOfPapyrus to capture the excitement throughout the week.