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The Believe Collection
Lela Rose, the American fashion designer widely regarded for her elegant aesthetic and fresh point of view, brings her sophisticated yet modern style to PAPYRUS’ inaugural designer collection.
The collection draws inspiration from some of Rose’s recent runway designs. Handcrafted details such as textured fabric, lace, embroidery, metallic threads, sequins and beading are used throughout the collection to seamlessly integrate Rose’s and PAPYRUS’ attention to fine detail.
A Texas native, Lela launched her designer collection in 1998 and her wedding collection in 2016. Rose’s high-profile clientele includes First Lady Michelle Obama; Duchess of Cambridge, Kate Middleton; and Gwyneth Paltrow, Jessica Chastain and Emily Blunt, among other prominent women.
Lela Rose’s style is feminine, floral and sophisticated with textured fabrics, brilliant color and bold patterns. Unique handcrafted details were used throughout her card designs including lace, embroidery, metallic threads, sequins and beading. The PAPYRUS Lela Rose collection was inspired by her beautiful fabrics, exquisite patterns and feminine embellishments. The PAPYRUS creative team worked closely with Lela and her design team to incorporate the elements of her collections into the product offering.
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